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Monthly Archives: October 2012

Back of the Envelope Marketing Budgets

Here is a simple and I think helpful budgeting rule-of-thumb that a CMO at a $5b software vendor shared with me yesterday: 1) 75% of your budget should be in support of revenue-generation for your current operating year. 2) 15% of your budget should be placed towards efforts that have …

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How bright is the silver lining of Salesforce.com’s Marketing Cloud?

At their annual Dreamforce shindig last week Salesforce.com announced the formalization of their marketing capabilities as the Marketing Cloud. Essentially it is a coupling of four key pillars of Salesforce.com’s front end: Customer intelligence: Data.com enriches contact and account information with fresh feeds from sources such as LinkedIn and many …

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