Cars with no drivers. Airport ticket counters with only touch-screens. Surgery with no doctors. Automation has taken over human jobs since the industrial revolution. But this trend may be accelerating with the “Great Restructuring“. Which marketing jobs will automation make obsolete? Time magazine recently published an article titled The Robot Economy which …Read More »
IDC’s 2013 Chief Marketing Officer ROI Matrix: Are you a Marketing Leader, Achiever, Contender or Challenged?
IDC’s 2013 Chief Marketing Officer ROI Matrix If you are a B2B Marketer you’ve read the articles, heard the pundits, and attended the conferences – marketing is transforming. This is not ground breaking news. However, what you probably have not seen is a tangible and holistic way to measure your …Read More »
With 2012 coming to an end, for many businesses planning for 2013 will bleed into the New Year. Marketers are no exception; in anticipation of the planning cycle each year, the CMO Advisory Service publishes our annual Marketing Planner in August/September, developing the B2B tech industry’s leading marketing (and sales) …Read More »