Cars with no drivers. Airport ticket counters with only touch-screens. Surgery with no doctors. Automation has taken over human jobs since the industrial revolution. But this trend may be accelerating with the “Great Restructuring“. Which marketing jobs will automation make obsolete? Time magazine recently published an article titled The Robot Economy which …
Read More »My Next Marketing Career
The future belongs to marketing specialists, not generalists. If I were starting my B2B marketing career today I would think about becoming a specialist in one of two areas. These are areas of marketing execution and measurement that may seem narrow, but will be deep enough to be the foundation …
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