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Cognitive Marketing: The Future for Smart Marketers

“Modern marketing is all about making the most compelling offers to the best customers the fastest.”  Cognitive computing has a big future in marketing. The ability to track virtually everything everyone does on line has elevated the analytical requirements for marketers to the scope of a global stock market. Billions …

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Innovation is a Core Competency of a Successful CMO!

And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit.  CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event.  Sure, as marketers we’ve been using that term …

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Push vs. Pull in B2B Marketing

In the world of retail consumer marketing, a Push strategy would indicate a manufacturer’s ability and monies to motivate a merchant to carry and promote its products. A Pull strategy would indicate that same manufacturer using advertising and promotion directed at consumers, with the objective of having those consumers demand …

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