Does Your Go-To-Market Strategy Align with Your Customer Needs? – Insight from IDG’s Recent Marketing Summit and CIO Panel

IDG and IDC recently held its 4th annual Marketing Summit in San Francisco, with over 50 marketing executives in attendance. This annual, senior level event offers the opportunity to not only network with some of the technology industry’s best and brightest marketing executives, but also offers the chance to hear …

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The Changing Marketing Mix

The press is filled with stories about the demise of traditional advertising and the in-person, public trade show. Sounds quite similar in fact to the predicted disappearance of the “brick-and-mortar” storefront, and the emergence of a new on-line world where we can do all of our shopping in our slippers …

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Is Database Marketing on Your Marketing Operations Radar?

How many times have we heard in the B-to-B marketing press the past several months about the importance of increasing content relevance to our prospects and customers, better engaging them through digital marketing vehicles and improving our ability to generate and qualify marketing leads? Yes, all extremely important priorities for …

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Marketing Budget Cuts of 15% for First Half 2009

Within the technology marketing sector, I predict budget cuts of 15% or so for the first half of 2009. And within the typical marketing mix, the events budget and traditional-media advertising will bear a dis-proportionate share of those cuts. Given the trend of accelerating spending on digital advertising, it is …

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A View from the CFO’s Office. . .

I recently attended MIT Sloan’s annual CFO Summit in Newton, Massachusetts; not just to earn the CPE credits needed to maintain my CPA certification, but more importantly, I wanted to gain an understanding of CFOs’ perspectives in this difficult economic environment. This is something that every CMO should understand to …

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